EMV stands for Europay, MasterCard, and Visa. EMV credit card terminals are used to enable a global standard for accepting chip cards and smart cards and chip payment apps and devices, and chip payment gateway operations. Our credit card merchant firm in Las Vegas offers EMV terminals that are affordable and secure.
What exactly is an EMV card? It’s a credit card with a particular microchip that helps minimize fraud. With an increasing number of cards, including a secure chip, your business must accept EMV credit cards by providing EMV terminals for credit card payment processing. Our Las Vegas based merchant services company provides EMV compatible terminals to process credit card payments using the latest credit card payment processing technology.
Cardholders and retailers may be acquainted with the term chip and pin, another name for EMV. EMV refers to transaction and payment processing that uses highly secure card chips implanted in payment cards rather than the magnetic stripe. A card with EMV capabilities utilizes two technologies:
- A credit card reader and the other to scan and process chip transactions
- Both contact and contactless
- NFC (near field communication)
By utilizing an EMV terminal in Las Vegas or anywhere in the US, your company and its business associates can decrease losses due to counterfeit fraud and, as a result, increase your company’s and business credit. Lowering fraud losses helps all stakeholders, including merchants, reduce the cost of doing business. As the top provider of credit card merchant services in Las Vegas, EMV terminals deployed as credit card payment processors that handle chip transactions create fewer charge-backs. When cashiers maintain terminal-displayed payment system instructions, the merchant is not monetarily accountable for the cost of individual fraud transactions. Cashiers must also adhere to the company’s standard security procedures.
The EMV liability shift means that if a non-EMV credit card is used to pay and the card is fraudulent, the fraud liability moves to the merchant and the merchant account. If you’re into learning more about EMV processing, this is something to be aware of. The objective of EMV chips and EMV technology is to eliminate fraud, particularly credit card fraud and counterfeit cards. The EMV liability shift aims to prevent fraudulent transactions by increasing the number of EMV transactions.
Improved Technology and Equipment:
Switch to a credit card terminal with a chip reader and start accepting chip cards, contactless payments, mobile payments, and magnetic stripe payments from a single EMV device.
Many modern tabletops and mobile chip card terminals have features that boost customer happiness and may potentially boost income, such as:
Colour touchscreen that invites interaction and makes favourite options stand out.
Integrated reward program possibilities to provide clients with an additional reason to return.
Coupon, wallet, and QR code features will catapult your company into the modern era.
Security & Risk Reduction
You may significantly lower your risk of credit card theft by changing how you process credit card payments. As a result, you won’t have to worry as much about charge-backs and security concerns putting a financial burden on your bottom line, and you’ll be able to reinvest those savings back into your business. Your clients and sales employees will love the straightforward and secure credit card payment method offered by an EMV terminal.
The EMV Liability Shift
The EMV Liability Shift is the recently-implemented transfer of responsibility for credit card fraud from the card brands to the businesses that accepted the bad card. Because of the staggering losses that can occur from taking a fraudulent payment, businesses are encouraged to use only EMV solutions that greatly reduce fraudulent transactions and the use of counterfeit cards.
Now is the time to take a stand against fraud and switch to an EMV credit card terminal from the Las Vegas credit card merchant services company you trust!